Press Release on LAYS Resealable - Feel The Freshness
Lays Pakistan introduce Lays resealable packing. It will convenient to open a snack pack of chips & you can seal it back easily to maintain its freshness for a long time. Lays a true champion of fun, flavorful innovation has done it again.
In recent years, Pakistani consumers have had an increasing range of options to choose from when it comes to delicious joyful potato chips, thanks to Lays. The brand introduced a variety of popular flavors, and then came out with its premium 'Wavy' range in ridged cut and innovative flavors.
Despite the variety of snacks available in Pakistan though, there had been no innovations in packaging - until NOW. Lays is introducing an all new concept of Re-sealable Packaging in Pakistan, which means that an opened pack of chips can now be closed and sealed for later consumption, extending product freshness for longer.
The Re-sealable packs are in large sized packs, best suited to big snacking appetite individuals, snackers-on-the-go and fun-filled collective snacking moments. It comes with a strip of re-sealable tape at the back of the pack. To use, one simply has to partially peel off the seal from the back , roll down the pack and close with the seal to preserve the freshness of the chips.
Given that this is a new concept being introduced, Lays is rolling out a campaign to educate consumers on its use. The packs themselves carry a set of instructions with pictures at the back, while the res-ealable strip is printed with picture instructions as well.
Try the new Lays Resealable Packs! full of convenience and so much fun. Lays Resealable leads the tagline "Seal The Freshness".
Data Submitted by: Anam Mahmood - Grey Density on behalf of LAYS Pakistan (Pepsico).
In recent years, Pakistani consumers have had an increasing range of options to choose from when it comes to delicious joyful potato chips, thanks to Lays. The brand introduced a variety of popular flavors, and then came out with its premium 'Wavy' range in ridged cut and innovative flavors.
Despite the variety of snacks available in Pakistan though, there had been no innovations in packaging - until NOW. Lays is introducing an all new concept of Re-sealable Packaging in Pakistan, which means that an opened pack of chips can now be closed and sealed for later consumption, extending product freshness for longer.
Given that this is a new concept being introduced, Lays is rolling out a campaign to educate consumers on its use. The packs themselves carry a set of instructions with pictures at the back, while the res-ealable strip is printed with picture instructions as well.
Try the new Lays Resealable Packs! full of convenience and so much fun. Lays Resealable leads the tagline "Seal The Freshness".
Data Submitted by: Anam Mahmood - Grey Density on behalf of LAYS Pakistan (Pepsico).
