Pepsi Ramadan TVC 2013 Khalid malik

July 12, 2013 Ambreen 0 Comments


After watching the TVC i asked myself is this a TV commercial really for Ramadan? Then i realized that the standard and concept are getting low quality, i can't find the enthusiasm which i saw in their previous AD's dil mangay abhi . In Ramadan they are picking the concept while fasting everywhere and everything you are watching seems to Pepsi. Its total disgusting, what is the meaning of fasting then ?
In this AD the employee was out of mind , he insighted the Boss as " Pepsi Big bottle " hugged it and started jumping around it like a monkey saw the banana's, i wanted to laugh but i cried instead that were the tears of happiness and overjoying. This concept losses the meaning fasting in Ramadan and less efforts by the team who made this AD, i know its hot summer but not enough hot to lose the standard of the AD. Moreover he bring the boss at his home. 
NOTE: If you do this stupidity in reality you will being fired immediately. On the whole i didnt enjoy concept of this AD as i enjoyed the previous AD's themed on cricket team.
Pepsi Ramadan TVC 2013 Khalid malik
The person who create this AD is far away from fantasy and insight, that are two different things and the concept of Ramadan didn't get respect, because many of us quickly pick and learn things from the commercials we watched.
But only a twist in the end of TVC was that no one understand what really had happen, only the employee and the viewers knew about it. But i conclude the AD its only about im thirsty , im forgetting the meaning of real fasting , i just want to drink pepsi. But i smiled only watching his monkey pick acts about pepsi.
Pepsi Ramadan TVC 2013 Khalid malik
The message in this TVC is crystal clear but the theme in Ramadan doesn't fit it should be in a more appropriate and respectful manner, like others are making themed AD's as sharing food , helping other , let share and enjoy together , lets spread happiness etc. If they make the AD after Ramadan taking the concept of hiking, long drive , outdoor shooting , fieldwork, picnic etc it would be better.
So watch the TVC and decide yourself what thing im babbling from the start!

Pepsi Ramadan TVC Video:
  • Pepsi Ramadan TVC 2013 
  • Cast: Khalid malik, Samrah Owais and many others
  • Client: Pepsico
  • Production: Tin Tin Production
  • Creative Agency: Walter
  • Producer: Ali Tin
  • Creative Director: Ali Hayat Rizvi @ Walter
  • Director: Thomas Hall
  • DOP: Massimo Battreli
  • Line Production: The Crew Films
Hope you like this post. 

About author: Ambreen