Olpers Ramadan TVC 2013 - Full Fill Her Dream
Olpers brought a new Tv commercial Olper Ramadan based on the theme of love , help , care , education , industrial home and empowering the women's who earn their living with livestock. I like the concept which is crystal clear unique and appriciateable. But its lacking in some aspect. The themed AD coudn't been more beautiful but the main focus on brand loose its way.
It is focusing on the four regions of pakistan and each had a different ambassadorship which doesn't suit the personalities they had choosen for the AD. They are showing the culture with the regional background music which is disjointed at some places, frankly speaking Olper company is only relying on the ambassadorship not on the message for Ramdan.
This AD is seems like that next olper brand is launching not a AD but an NGO for welfare work. But atleast they are working on something good by helping out women's and children in the rural areas. As the TVC clearly shown each region the olper team and regional ambassador for olper visit their and help the women's in handicraft, home industries and educate the women and the children.
Wait where is the Milk ??? Olper ... ! The main theme is missing the track leaving the brand behind and this TV commercial on the other half looks like a tourist guide for every region.
The other site for making this AD Engro PTL has brought up his project WELD (Women Empowerment through Livestock Development, gives training to women who own livestock to increase milk yield. Engro in return buys from them, helps them increase their average income) So other than criticizing we must look on the other page of the book , what is the purpose.
So Olper's Ramadan Campaigning is the second purpose about empowering as many women in rural areas through the power of the people with WELD. I think its a good integrated marketing effort. So in the end every region set a table for aftar with olper team and brand ambassador.
For more information Visit Olper's FulfillHerDream !
Also take a look at Olper's Aao kuch naya karein TVC & Olper's Mini jug TVC !
Olper's Ramadan TVC Video:
Olper Ramadan Audio Shahi Hasan Folk Fusion:
A Collage of Pakistani Regional folk Instruments mixed with Middle Eastern Instruments. Produced for Olpers TV Ad, Engro Foods
All Music Arranged & Produced By Shahi Hasan at Indus World Music Studio Karachi.
For more information Visit Olper's FulfillHerDream !
Also take a look at Olper's Aao kuch naya karein TVC & Olper's Mini jug TVC !
Olper's Ramadan TVC Video:
- Olper's Ramadan TVC 2013
- Cast: Faryal Gohar, Teena Sani, Sana Bucha, Ayesha Khan and Syeda Sarwat Gillani
- Theme: Full Fill Her Dream
- Production: Formula Films
- Creative Agency: JWT
- Director: Farooq Mannan
Olper Ramadan Audio Shahi Hasan Folk Fusion:
All Music Arranged & Produced By Shahi Hasan at Indus World Music Studio Karachi.
- Santoor – Manay Khan
- Sarangi – Gull Mohammed
- Sitar – Waqas Hussain
- Flute – Zulkarnain
- Rubab – Siddiq Khan
- Banjo – Talib
- Guitars – Ahsan Bari
- Coordination – Ahsan Bari
Take a listen to the Audio of Pakistan Regional folk Instruments below !
Hope you like this post.
