Abbott Pedia Sure TVC 2015

Abbott Pedia Sure new TVC focusing the theme of every house where children runaway to eat meal. The TVC and the animation was creative but one thing confused me was the appearance of mom wearing lab coat is she a doctor?

Secondly to bring Pedia Sure she take off the lab coat immediately. Pedia Sure leads the tagline "Complete meal in a Glass".
Watch the TVC video right now at myipedia.

Abbott PediaSure TVC: 

• Client : Abbott
• Product: PediaSure
• Agency: Ishtehari ( Iftikhar Alam & Umair)
• Director: Pervez Pyarali
• Production: Colorfilms
• Asst Director: Shezil Pervez PyarAli, Umair Memon, Muneeza Amirali
• Line Producer: Faizan Sultan (Faizi) & Imran (Xpose)
• DOP : Rana Kamran
• Gaffer: Usman
• Sound Design & Music: Khurram Jamshed
• Art Direction: Shezil Pervez PyarAli, Muneeza Amirali, Maha Nasir, Fareeha Aisha Rais, AXad Abbas, Ijlal Aslam @ Kreative Sparks
• Post/Animation: Shiraz Saeed, Umair Memon, Noman Khan, Azmat Azeemi, Tariq Khan Abbasi @ Color Films
• Makeup : Alam Hakim's
• Talent: Citrus Talent
• Styling and Wardrobe: Citrus Talent
• Detailed Post by: Myipedia