Master MoltyFoam New Campaign - Efforts for a Good Sleep

October 23, 2014 Ambreen 0 Comments


MoltyFoam started a new campaign focusing the idea of a good sleep. Th video contains love, care, emotion and humanity. A round of appluse for Moltyfoam new campaign in which they branded many cities with molty foam Mattress. It was the idea to target the audience plus all those homeless people who work hard whole day and need a comfortable sleep. For this they formed the branding idea into a positioning bed. These billboards have been installed across nine cities in Pakistan and more than 40,000 laborers are sleeping in peace due to them. The number is increasing.
Master MoltyFoam New Campaign - Efforts for a Good Sleep
BBDO also did the great effort in making the branding of Moltyfoam. They turned the billboard and hording into creative bed. Its a kind of unique in Pakistan. Its a small decumentary video of MoltyFoam and BBDO creative branding. Watch the video now at myipedia.
Master MoltyFoam Video:

Master MoltyFoam Video: