Fashion Pakistan Council signs Latitude as exclusive PR agency
On 15 July 2014 Pakistan Fashion council one of the leading national platforms for Pakistani designers, announced that it has signed on Lahore-based Latitude CRS as its exclusive PR agency.
The contract was signed at the Fashion Pakistan head office in Karachi by Ms Wardha Saleem, CEO Fashion Pakistan, and Mr Omar Jamil, CEO Latitude CRS. The PR programme will incorporate a mix of traditional PR and online brand reputation management, and will look to develop provoking thought leadership on fashion as a growing industry in Pakistan.
Commenting on occasion, Ms Saleem said, "Fashion today is about so much more than 'glitz and glamour' - globally this is a multi-trillion dollar market. While Pakistan still has a long way to go, we want to show that we are committed to becoming part of this international paradigm. We believe it is essential that we communicate to our audiences how a serious a business fashion really is."
Ms Sanam Chaudhri, Chairperson Fashion Pakistan, added, "Good PR is about connecting with your audiences and demonstrating to them what your organization is all about. We selected Latitude as our partners as we feel they share our vision of bringing Pakistan into the international fashion arena, as well as our passion for sharing that vision with the public."
Omar Jamil said, "It is a pleasure and an honour to be selected to represent Fashion Pakistan. I am confident that working together we will come a long way in helping portray the more serious side of fashion."
The contract was signed at the Fashion Pakistan head office in Karachi by Ms Wardha Saleem, CEO Fashion Pakistan, and Mr Omar Jamil, CEO Latitude CRS. The PR programme will incorporate a mix of traditional PR and online brand reputation management, and will look to develop provoking thought leadership on fashion as a growing industry in Pakistan.
Commenting on occasion, Ms Saleem said, "Fashion today is about so much more than 'glitz and glamour' - globally this is a multi-trillion dollar market. While Pakistan still has a long way to go, we want to show that we are committed to becoming part of this international paradigm. We believe it is essential that we communicate to our audiences how a serious a business fashion really is."
Omar Jamil said, "It is a pleasure and an honour to be selected to represent Fashion Pakistan. I am confident that working together we will come a long way in helping portray the more serious side of fashion."
Author: Syed Foaad Hassan
