PEL Stabilizer Series Refrigerator TVC 2014
As i shared in the previous post about the upcoming TVC featuring Gohar Rasheed & Anum Tanveer. Finally the video is at myipedia. For the firs time Pel introduced PEL Stabilizer Series Refrigerators with the tagline "Ab hoti phirey bijli uper neechey". This tagline leads to the story shown in the video and also its a story of every second house. The low and unstable voltage of electricity and the fear that the appliances wouldn't get damage.
Its an innovative idea to use Stabilizer series refrigrator. The starting was too romantic i thought it might be some Ooo scene but suddenly the electric shock the whole story changed i watched it with my sister and enjoyed a lot till the end when Goher says "Bach gaye, bachy gaye".
Overall a compact ad full of expressions. Have a look at the video below.
Pel TVC Video:
- Client: Pel
- Brand: Refrigrator
- Product: PEL Stabilizer Series
- Agency: Red Communication Arts
- Director: Ammar Rasool
- Post: Darkroom Asia
- Talent: Citrus Talent
- Cast: Gohar Rasheed & Anum Tanveer
- Detailed post by: Myipedia
