Kashmir Banaspati Outdoor Marketing Stunt or a Blunder?

Here is an Outdoor advertisement of Kashmir banaspati & Cooking oil Spotted near Lahore Airport somebody must check there is a genuine Blunder. The billboard has been fixed upside down. Maybe its a new strategy for marketing stunt or the company is doing indirect marketing to gain attention for the product. I just wonder should be blame the company, the agency or the vender who did this blunder while fixing the billboard. But it is hitting the brand not the marketing strategy. Have a look at the billboard below.