Servis Shoes Eid TVC 2013 Fawad khan and Chand Nawaz

July 12, 2013 Ambreen 0 Comments


Servis brought another campaign which continues previous AD with new jingle. All the characters in this TV commercial are the same and the jingle is too intresting. Servis carry the previous concept to this AD with Fawad khan. 
But wait where is Meekal ? I don't think fawad is suited for this commercial he is suitiable for romantic themed " I know After reading the previous line all Fawad fan's want to kill me right ". 
It is an eid themed AD a little bit logo shoes for everyone , mention only in the last half of the commercial. Its not a best jingle but an average one a continues theme from the previous jingle which makes this Ad good. 
But it has a ending that didnt leave the loop holes a perfect ending for Pakistani TVC which make this intresting. "Karachi karachi ... karachi sy khyber tak Chand nawaz " if you don't remember or do not use to watch the news i have posted the video in the end of the this post who is chand nawaz , must watch if you are sad your mood will become happy after watching it.
Let discuss some thing about the campaign , after watching the brand tv commercial of servis which is not very well known for making good commercials but only good jingles like Anam , sanam , janam , khanam. 
The AD didnt get much popularity for the brand servis but the jingle is getting viral. While I was searching some of the facebook pages their response for the jingle was amazing but for the campaign was bad.  They are criticizing other than fawad, "The themeless AD of the brand" . 
The previous AD of servis cast Meekal Hassan , " shoes for every one "  which was very much appriciated. Its a human nature once you heard a joke you enjoyed and the laugh for the first time and remembered it well, but second time that joke won't make you laugh enough , " repeatation makes human being tired ". 
I also had the similar feeling after watching the AD the concept was loose a total crap where the brand wasn't focused only the concept of Business objective were shown. 
They want to sell shoes only for one sentence, "shoes for everyone" not showing or mentioning the brand quality.

Hip hip hurray and 12 cheers for the patient client Servis brand i don't know who in the company approved this without saying where is my brand focused theme other than at the end of the Tv commercial. I think they are only trying to sell their product by using Fawad khan and shoes for everyone in peoples mind.
The second last half of the tv commercial only shows the tention of  the cast. tention he tention!
Who ever liked this ad, my question to all of them is "Will you go and buy servis shoes after watching this ad i wont ?". This Tv commercial only bring smile on the face and release my tension.
  • People Behind this commercial
  • Production: Marketing Works
  • Agency: Red Communication Arts
  • Producer & Writer: Haris Qadeer
  • Director: Ahsan Rahim
  • AD: Mukhtar Zaidi
  • DOP: Saleem Dad
  • Music & Singer: Shani Arshad Ali
  • Sound Design: Kami
  • Make Up: Alam / Adnan / Abu Bakr
  • Animation: Vertex Media / Brand Garage
I had edited the lyrics Hope you will enjoy the new look of this TV commecial!

Servis Eid TVC Video:
  • TVC: Servis Eid 
  • Cast: Fawad khan,Annum fayyaz, Chand miyan, Sana javed, Hammad khan(Child star)

Who is Chand Nawaz?

karachi se karachi karachi karachi se....camera man kamil yousuf ke sath " CHAND NAWAB " indus news Karachi !

Quite old but it's for those who don't knew who is chand nawaz in the end of the Tv commercial of servis shoes ..!