Kolson Pasta New Look TVC 2014 - Simply Delicious
After a very long gap Kolson pasta comes with a new commercial Kolson Pasta new look. After watching the TVC at first i thought with this new packaging the taste will be something delicious. Oh no it wasn't like that, they just only focused on the packaging with lot of tomato's giving an impression of tomato sauce with pasta. The focus was only on packaging doesn't make any sence nor the jingle fits.
People behind this commercial
Kolson Pasta New Look TVC Video:
People behind this commercial
- Producer/ Director: Waqas Ahmed.
- Production: WAM Films
- Agency: JWT
- Animation: Sharp Image
- Studio: Moonstar Studio 6
They should have focused on the product instead of packaging. Introducing new packaging doesn't make logic. They should introduce something with new flavour/ taste/ or 20% extra pasta or something in new packaging. Although the team did their best making behind this commercial. But i was a bit disappointed with the theme and not focusing the product.
Have a look at the TVC video below and decide yourself.
Have a look at the TVC video below and decide yourself.
Hope you like this detailed post by Myipedia. Please reply with your valuable feedback.
- TVC: Kolson pasta new look
- Client: Kolson
- Brand: Pasta/ Spagetti/Macroni
- Thing to focus: New packaging
- Detailed post by: Myipedia
- Theme: Animation
- Logo: Simply delicious
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