LAYS Chaat Street a Pakistani Hit Relaunch Mint Chutney and Dahi Baray
Every one loves the tangy taste of spices. So for all the snack lovers Lay's relaunch two new flavours in Chaat Street including Mint Chutney and Dahi Baray. Pakistani audiences love their global brands and also their local customs. In a Pakistani's mind, only a few tastes take the lead from the traditional flavors. So what's a brand got to do? What LAYS Pakistan has done. The global brand has developed and brought us the locally inspired Chaat Street range catering to Pakistani tastes. The two flavors by Chat Street include the flavor bursting “Mint Chutney” and the mouthwatering “Dahi Baray”. They taste so real to the delicacies they have been named after that you’ll think it’s the real thing.
Lays Dahi Baray are fresh potato chips mixed with special Dahi Baray flavored spices, the tangy taste of spicy yogurt in crisp potato chips is so much fun, it’s like standing by a food stall on a busy night and delighting in a plate full of tasty Dahi Baray with your favorite group of friends.
Campaign Data Submitted by: An’am Mahmood & Afshan Basit
